Product Creation Lesson #12 - What Price To Sell At Using Competitive Pricing Strategy

Pricing your irresistible product or service is a very
important decisions that you will need to make. Some things to
consider are:

You must offer your products for a price your target market is
willing to pay 

Price you set should produces a profit for your company or you
won't be in business for long. 


If all your competitors are charging $37 for a 100 page eBook,
that's what you should probably be charging as well in most
cases. At least in the same neighborhood of what your
competitors are charging. Once again you will need to research
the competition to see what is actually going on.

Competitive pricing is used most often within markets with
products that are more difficult to differentiate from another.
If you can show that your product is of considerable more value
than the competitions products than by all means it is time to
sell it for what it is worth. 

Most of the time when you enter into any market you will find
that the current market leaders are often the ones that are
setting the price that other, marketers within that same market
will usually be compelled to follow.

If you dont choose to follow them you may find yourself being
left out without many results to show for your efforts. Of
course this is where your differentiation comes into play once
again.

If you have the better product and can prove it then you set the
new standard of pricing. Just do yourself a big favor and be
able to defend the prices you've set. 

You will have to be able to make a case for setting a higher
price youre your competitors. Example: providing and proving
you have a superior customer service or stronger guarantee than
your competition. 


To Your Success,
YOUR NAME

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